Category: Marketing

Daylighting in design verlichting

When the sun shows in the sky, it may show as red, orange, and yellow or maybe white which is determined by the position of itself. The changing color of the sun through the course of the day is as result of scattered light from the sky, which tends to spread blue lighting rather than red lighting.

Daylight has a spectrum which is likened to that of a black body with the same color temperature of 6,500k the standard view of D 65 or 5500k, the standard daylight-balanced photographic film.

For the colors based on the blackbody theory, temperature of blue color is higher, while that of red is lower

The correlation of color temperature

The temperature of the light source is the temperature of a black-body radiator which reflects light compared to hue and that of the light source. Color temperature is a feature of the visible light that has an important function in design verlichting, photography, and videography. In a real sense, the temperature of a color is only used for light sources which correspond to the radiation giving out by some black body.

For lighting the interiors of a building, it is often important to take into consideration the temperature of the bright color. For example, a warmer light (of little temperature and color) is commonly used in public areas to create a sense of relaxation, while the cooler light (of higher temperature and color) is used in the office to build a concentration of the staffs.

The color temperature of the electromagnetic radiation in the emission of an ideal black body is the surface temperature in Kelvin, or in mireds or micro-reciprocal kelvin). This gives a standard to which light sources are weighted.

The categories of different lighting based on their temperature

The color temperature is not the actual surface temperature. Many of the light sources such as fluorescent lamp or the light emitting diodes do release light base on the processes but not by thermal radiation, which connotes that the radiation does associate with black body radiation.


  • 1700 k- match flames, low-pressure sodium lamps
  • 1850 k candles flames, sunrise, and sunset
  • 2700-3300 k- incandescent lamps and soft white fluorescent lamps
  • 3000 k- warm white fluorescent lamps
  • 4100-4150 k- moonlight and cool white fluorescent lamps
  • 5000 k- Horizon daylight
  • 5500-6000 k- vertical daylight, electronic flash
  • 6200 k- xenon short-arc lamp
  • 6500 k- daylight, overcast, daylight fluorescent lamps
  • 6500- 10500 k- LCD or CRT screen
  • 15000-27000 k- bright blue poleward sky

The Superb Power Of App Store Optimization In Mobile App Marketing

The Superb Power Of App Store Optimization In Mobile App Marketing

Over the years, app marketing has become the harder task. This is because there are just too many apps in the market today, and more are still coming in. the secret is making sure your app stands out and gets the best rating. Your app should be in a position to get great rankings in whatever app store it is found in.

What is the importance?

Most people visit app stores in order to look for new apps. This means that where your app stands in app stores is very important. While those looking have not used the app, they rely on the opinion of those who have used it before them. That is why they will be looking at the ratings. Better ratings will get you higher purchases.

How do you remain at the top?

Well, there are no two ways to get the best rating. You have to make sure that the app is literally the best. Remember these ratings come from people who have used and are now well versed with the app. If you delivered what you promised and probably even exceeded the expectations, they are definitely going to give you great ratings.

Make sure you do not over promise and under deliver. I can assure you that disappointed users will not be giving you any ratings you can be proud of. Ensure that everyone who uses your app will be satisfied and you can be sure you will remain at the top of the food chain.

What is the importance of being at the top?

This, though quite straightforward, is a very important question. Have a purpose as to why you want to be at the top. If all you want is to lead, you might not be there for long as you will forget the essentials. Remember you are in a business. All the businesses are in the business of making money and having loyal customers. Make sure you reap from being at the top and also ensure you do not forget that you have to last there for as long as possible. While you are there, keep giving if you want to keep receiving and getting new customers.

App stores are what sells apps. This is a fact you can’t ignore if you want to make any profits that will be worth the while.  App marketing is never complete if you don’t put app store ratings into considerations.